What owners say
- “We are busy, but not with the work we want.”
- “The customers that take the most time are not the most profitable.”
- “We get more leads and the business does not feel healthier.”
Why it costs you
Wrong customers can make the business look busy while profit, service and morale get worse.
Ask this first
If you could clone your best ten customers, what makes them different?
Start here
- Define the customers you would choose again.
- Compare profit and hassle, not just revenue.
- Find where low-fit leads come from.
- Change the offer and screening before buying more leads.