Why Video Is Important To You And Your Business
You can’t be in more than one place at a time. And in these days of instant communications – emails, faxes, texts, and phone calls – you need all the help you can get.
Video allows you to be in many places at once, communicating your message. We continue to be amazed at how many people tell us they have seen us on our videos and then they tell us what took place in those videos. (They're paying attention!)
When You Engage People Through Video, You Have An Unfair Advantage Over Your Competition
Here’s one of the best ways to make video work: tell a story. When you control the story, you control the outcome – it’s like people are watching a TV drama and anticipating the ending.
Stories engage us.
When you talk to someone in person and you have a specific list of information to get across, tell a story and don’t just give a list of features and benefits. You two will connect, your story will be remembered long after the facts are forgotten, and you’ll gain a new client for your business.
And remember – when growing up we all wanted to be told stories. Some of us wanted to act them out in the classroom or on a stage. Fully engaged, a story presented through video is much more stimulating than information delivered in any other way.
The Value Of Video Is Getting More Important Every Day
If you watch TV news or see stories on the Internet, you already know how important video is to your daily life.
Questions: Do you feel you KNOW your evening or morning newscaster? What about some of the characters in your favorite TV show? What about Oprah?
YOU can have that same impact with people who watch your videos: they will feel they know you because videos transmit your personality along with your message.
You’ve seen how much more vivid a story is when it has video showing you what happened rather than someone just describing it: an airplane landing safely on the Hudson, coal miners being rescued, oil gushing into the Gulf of Mexico, political prisoners being liberated, flames climbing a parched hillside (about to destroy all the homes in its path), the running of the bulls in Spain, or even the ball dropping on New Year’s Eve.
Did you just see all of these “pictures” in your mind’s eye while reading this? If you’re like most people, you did. That’s because you saw video about each of these stories. Video left a vivid imprint on your mind.
TELLING the story just doesn’t cut it any more:
SHOWING it makes all the difference. And video is much more powerful than still images.
If a picture is worth a thousand words, what is a video worth? One million? Ten million? A billion?
Don't Think You Can Afford Video? Keep Reading
Until recently, creating video was beyond the means of most people. Local television studios could produce it and share it, but “normal mortals” couldn’t come close to sharing news, stories, or ideas by video. It simply was too expensive and too difficult to produce.
But these days: video can be delivered instantly through simple, inexpensive equipment. What used to cost tens of thousands of dollars just ten years ago can now be purchased for a few hundred dollars and the quality is much, MUCH better.
So equipment can't be the reason you don't move forward with video today.
But it’s interesting to note that very few people fail because of what they CAN’T do… it’s usually because of what they WON’T do or DON’T do. You either get up each day and accomplish your goals… or you don’t. You can wallow in what ISN’T working for you or recognize the gold mine in front of you and jump at the opportunities to use it well.
Video is THAT opportunity and your time to use it is NOW.
Why Does Video Work Better Than Any Other Medium?
People learn in different ways: some like to read words, others like to listen (sometimes accompanied by music), and some like to look at images. But video combines all of them and allows EVERYONE to learn at the same time.
And how about three simple yet important reasons why video works so well to get your message across:
Everyone is overloaded! They’re busy, their brains are working overtime, they need something to grab their minds and make them pay attention. Reading is too passive and photos too easy to overlook. And how many times has someone told you that they wouldn’t read anything “that long” but will watch a two-hour movie? Get them interested and they will watch!
Many people are bored with their lives and look to you to pull them out of their doldrums. They spend so much time dealing with the pressures of the day and just existing with their coworkers or family. They need special materials to wake them up and get them to pay attention. Engage their minds and they will understand your message and purchase your products and services.
People are people, buyers are buyers, and those watching videos online or on television are looking to be entertained. Too many businesses are leery of mixing entertainment with their business message because they feel that “their” clients are above it, too sophisticated, much too educated to be interested in being entertained. But once a person starts watching video, these self-imposed limits melt away. People like to laugh, learn, be entertained, have a chuckle in their hearts and a smile on their faces. Have fun, show personality, be engaging and you will win!
We have to point out that you need to follow a few steps to get it all right. Simply having the best word-processing software on everyone's computers didn’t make them instant millionaire novelists. And in the same way, having easy access to video equipment won’t make everyone an on-screen star – you need to learn the steps to get there… but more on that in just a bit.
So… what do you do now? You realize you need video, but simply do not have the time to learn proper shooting technoques, research and purchase the right equipment, learn new video editing software programs, AND then get your video on Page 1 of Google (like that is going to be easy, right).
Relax, give us a call at 866.867.CMBN (2626) for your FREE No Hassle Consultation to learn just how YOU CAN HAVE VIDEO promoting your business for you, even while you sleep.