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		<title>Restaurants Success</title>
		<link>http://createmorebusinessnow.com/?p=68</link>
		<comments>http://createmorebusinessnow.com/?p=68#comments</comments>
		<pubDate>Sat, 21 Nov 2009 17:25:37 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://gaincustomersnow.com/?p=68</guid>
		<description><![CDATA[
&#8220;Here’s a success story for you! Last month your cold birthday mailers helped us have the 2nd largest weekend in sales ever!  The only exceptions have been Mothers Day and New Years Eve.  My wait staff is excited and we are rocking and rolling.  The fun is back in this business.  Let me give you [...]]]></description>
			<content:encoded><![CDATA[<blockquote>
<h4><a href="http://gaincustomersnow.com/wp-content/uploads/2009/11/iStock_000006771242XSmall.jpg"><img class="alignleft size-medium wp-image-74" title="Serving tasteful food" src="http://gaincustomersnow.com/wp-content/uploads/2009/11/iStock_000006771242XSmall-300x199.jpg" alt="Serving tasteful food" width="300" height="199" /></a>&#8220;Here’s a success story for you! Last month your cold birthday mailers helped us have the 2nd largest weekend in sales ever!  The only exceptions have been Mothers Day and New Years Eve.  My wait staff is excited and we are rocking and rolling.  The fun is back in this business.  Let me give you my statistics on the mailers;  we had an 18% return with over $7305.18 in sales and a net of $2995.43. Plus, we gained 203 new customers.  Do you think were excited? You Bet!!&#8221;</h4>
<h4>Thanks to you and your personalized mailers, we have had not only a great weekend, but a great month. With all the New Customers coming in and the other Marketing Ideas from RMS, our business increased over 4% from last year, which is much better than most everyone else in theOhio area.&#8221;</h4>
<h4><span style="color: #3366ff;">Bob Scofield, The 356 Fighter Group Restaurant &amp; Banquet Center, North Canton, Ohio</span></h4>
</blockquote>
<blockquote>
<h4>Thanks for working so closely with us to make our mailers effective.  You are very easy to work with and the mailers are bringing in lots of new customers.  We are getting about a 25% redemption rate on the cold birthday mailers you are doing for us.  The initial purchases are enough to cover our mailing costs, so we are essentially getting new customers for free.  As you know, we just increased the number of mailings each month because the system is working so well.  Thank you!</h4>
<h4><span style="color: #3366ff;">Randy Blair President of Pizza and Pipes Santa Clara, CA</span></h4>
</blockquote>
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<h4>My 3 Rules of Restaurant Marketing Success:</h4>
<h4>After years of testing, trying, failing and testing some more, spending hundred of thousand dollars of our own money, we have perfected two marketing systems to bring new guests to your independent restaurant, night after night, month after month, completely on autopilot.</h4>
<h4>Hundreds of restaurants all over USA use New Customers Now Marketing systems to bring in thousands of new guests to their doors every single month. Read the <a href="http://createmorebusinessnow.com/?p=42">success stories of independent restaurant here </a>and make sure to give yourself a good half hour because that is how many we have for you to know that our systems work for restaurants.</h4>
<h4>And yes in the beginning they are all thinking what you are thinking… <span style="color: #3366ff;">“ these results are unbelievable. How come I am not getting these kind of redemptions with Val-Pak or the entertainment books OR I’ve tried Welcome-Wagon or one of those other new move-in business coupon books and they didn’t work!”</span></h4>
<h4>Well, there’s a reason they didn’t work. They did not follow our battle tested <a href="http://createmorebusinessnow.com/?p=55">three rules of restaurant marketing success</a>. Click on the link  to read all what took us years and hundreds of thousands of dollars in testing to find out.</h4>
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		<item>
		<title>Stop wasting money</title>
		<link>http://createmorebusinessnow.com/?p=61</link>
		<comments>http://createmorebusinessnow.com/?p=61#comments</comments>
		<pubDate>Sat, 21 Nov 2009 17:09:07 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://gaincustomersnow.com/?p=61</guid>
		<description><![CDATA[“We started are first shop on the program in late 2007. We have been averaging 30-35 new customers a month with a record of 42 in January from these mailing alone. We added are second shop a couple of months ago and are doing 25-30 new customers a month there. This program is very turn [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p><a href="http://createmorebusinessnow.com/wp-content/uploads/2009/11/wasting-money-featured-image.jpg"><img class="alignright size-medium wp-image-114" title="wasting-money-featured-image" src="http://createmorebusinessnow.com/wp-content/uploads/2009/11/wasting-money-featured-image-300x165.jpg" alt="wasting-money-featured-image" width="300" height="165" /></a>“We started are first shop on the program in late 2007. We have been averaging 30-35 new customers a month with a record of 42 in January from these mailing alone. We added are second shop a couple of months ago and are doing 25-30 new customers a month there. This program is very turn key highly recommended to anyone that wants new customers. Sara and the rest of the people are very helpful and great to work with. Thanks for everything and keep up the great work.”</p>
<p><span style="color: #3366ff;">Jeff Shuh, JJs Auto Clinic, Neenah, WI</span></p></blockquote>
<h4>I believe that maybe you are feeling like an advertising victim. You are frustrated with the advertising rep running into your shop yelling, “The deadline is tomorrow in order to save your place in Val-Pak, the newspaper, blah, blah, blah, you must give me the ad today!”</h4>
<h4>Or the yellow page rep telling you your competitors are doing a full page ad and you must do one also, he will put you in the upper right hand corner if you sign-up now. It’s like playing the Black Jack tables in Las Vegas hoping upon hope that you will occasionally win, especially when all the odds are stacked in favor of the house.</h4>
<h4>So don’t do what is not working anymore for you.</h4>
<h4>I have a radically different marketing approach toward getting you new customers, month after month and not just any customers because you and I both know that not all customers are good for business. I am talking about new customers who fit the profile of your existing “best customers” who come in, buy things from you and refer people back to you.</h4>
<h4>We hit both of these targets by two of our most popular programs which are currently used by hundreds of local small businesses all over USA -  Cold Birthday Mailing System and our Best New Movers System.</h4>
<h4>If you are hunting for new customers and an immediate jump in your sales – do this first:</h4>
<h4>-  If you own a restaurant or a automotive repair shop then download a guide I wrote for you so you will understand how different and affordable my marketing systems are compared to anything you have seen before. My report for <a href="http://createmorebusinessnow.com/?p=47">restaurant owners </a>is here and for <a href="http://createmorebusinessnow.com/?p=28">auto repair shops</a> click here.</h4>
<h4>-  <a href="http://createmorebusinessnow.com/?page_id=57">Request my free audio CD</a> that will help you understand on how you can get thrive in a tough economy by putting smart marketing to work for you. No obligations. Nothing to buy. <a href="http://createmorebusinessnow.com/?page_id=57">Just click here.</a></h4>
<h4>- I am a local business owner like your self. Call me at 540-290-5079 and let’s sit down and have a 20 minute chat. Even if we don’t do any business, I love meeting local business owners in Virginia.</h4>
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		<item>
		<title>3 Rules of Restaurant Marketing Success</title>
		<link>http://createmorebusinessnow.com/?p=55</link>
		<comments>http://createmorebusinessnow.com/?p=55#comments</comments>
		<pubDate>Sat, 21 Nov 2009 16:57:46 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[3 Rules of Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://gaincustomersnow.com/?p=55</guid>
		<description><![CDATA[Hundreds of independent restaurants who use our systems, month after month, are not fools with their money. Believe me, like you, they work very hard to earn it. But they trust their marketing with us because they know that when it comes to understanding what motivates a person to skip dinner at home or eating [...]]]></description>
			<content:encoded><![CDATA[<h4><a href="http://createmorebusinessnow.com/wp-content/uploads/2009/11/serving-food-at-busy-rest-001.jpg"><img class="alignleft size-medium wp-image-98" title="serving-food-at-busy-rest-001" src="http://createmorebusinessnow.com/wp-content/uploads/2009/11/serving-food-at-busy-rest-001-300x180.jpg" alt="serving-food-at-busy-rest-001" width="300" height="180" /></a>Hundreds of independent restaurants who use our systems, month after month, are not fools with their money. Believe me, like you, they work very hard to earn it. But they trust their marketing with us because they know that when it comes to understanding what motivates a person to skip dinner at home or eating at a chain restaurant to come to you&#8230; we are the best.</h4>
<h4>Here are 3 Rules of Restaurant Marketing Success by New Customers Now founder Dean Killigbeck:</h4>
<h4><span style="color: #3366ff;">Rule#1 of restaurant marketing success says,</span></h4>
<h4><span style="color: #800000;">&#8220;Your marketing cannot look like every other restaurant marketing in your neighborhood. Stand out or stay ignored.&#8221;</span></h4>
<h4>A small coupon, among 20-35 other pieces of junk offers, doesn’t work. You and your business must stand out. It should look different. It should arrive differently at your guests doors differently and it should be designed to delight them as they are excitedly opening it. If it sounds like lots of work &#8211; well it is but good news is that we have already perfected it for you. Our marketing gets opened and gets unbelievable response. Read the success stories right here.</h4>
<h4><span style="color: #3366ff;">Rule #2 says,</span></h4>
<h4><span style="color: #800000;">&#8220;You must give your guests a great reason to come to your restaurant tonight.&#8221;</span></h4>
<h4>Not a reason, not a lame reason, a great great reason to pick up a date or their spouse and show up on your restaurant door. Direct Marketing Magazine did a study and found out that you have exactly 5 to 30 seconds to engage and obtain the attention of your reader! The first thing you must do is make a great offer. Great offers get great response. Lousy offers make lousy ads and receive lousy response. So, you need to know the right way to make an offer. If you don’t make your pitch “relevant” then the reader is gone. The old adage of grabbing attention then creating desire and finally a call to action is still true today. Top copywriters get paid six figures to write offers that connect with the readers. It is part science, part art, and part black magic.</h4>
<h4>After working with hundreds of indpendent restaurants all over the country, we have this part down to a science. Whether you are Italian, a steak house, fine dining New American, casaul bristro or a gastro pub &#8211; we know what your customers would fall out of the chairs to rush toward your restaurant when they see what you have sent them. We know because we are already working in your category with a restaurant. No guess work. Just solid science.</h4>
<h4><span style="color: #3366ff;">Rule #3 says,</span></h4>
<h4><span style="color: #800000;">&#8220;You must not attract any guests to your restaurant. Beware of coupon clippers because they will break your bank. Only attract the best guests who will come in, spend money and come again.&#8221;</span></h4>
<h4>How many times have you watched, with a sinking feeling in your stomach as table after table gave your servers a handful of coupons and ASKED ONLY for the free stuff. No wine. No dessert. No entrees but the FREE STUFF.</h4>
<h4>They came. They ate for free. They left and you never saw them again till you ran your free coupons again?</h4>
<h4>Is that anyway to run a business? You don&#8217;t want any guest. You don&#8217;t every guest. You just want the best guests. And you know WHO they are already. The problem that you have right now is you don&#8217;t know how to get more of them.</h4>
<h4>What would your restaurant look like, night after night, if every single table was full of the best guests that you can get? What would your cash register look like at the end of the night?</h4>
<h4>Marketing with a shot gun where you are just firing bullets toward anything that moves&#8230; is crazy and expensive and something you cannot afford to anymore.</h4>
<h4>Your marketing needs to be like a sniper rifle &#8211; perfect target, aim, fire and attract the best guests to your restaurant tonight.</h4>
<h4>That is what we do here &#8211; bring best guests to your restaurant night after night even other restaurants in your local neighborhood are struggling with the most expensive thing a restaurant can have tonight&#8230;</h4>
<h4>An empty seat.</h4>
<h4>Call us at  540-290-5079 and lets sit down and talk. We would love to bring our marketing systems to your restaurant so we can add your story, very soon to our growing list of success stories.</h4>
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		<item>
		<title>Download Restaurant Marketing Guide</title>
		<link>http://createmorebusinessnow.com/?p=47</link>
		<comments>http://createmorebusinessnow.com/?p=47#comments</comments>
		<pubDate>Sat, 21 Nov 2009 16:50:19 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Download Restaurant Marketing Guide]]></category>

		<guid isPermaLink="false">http://gaincustomersnow.com/?p=47</guid>
		<description><![CDATA[Here is what is happening in the New Economy that is around us right now:
Your guests want more.
They want to pay less.
You have more competition then you had 5 years ago.
Big chains are thinking about poaching off your customers with TV advertising and crazy discounts that you simply cannot match.
Online marketing is important but just [...]]]></description>
			<content:encoded><![CDATA[<h4><a href="http://createmorebusinessnow.com/wp-content/uploads/2009/11/restaurant-marketing-guide.png"><img class="alignleft size-medium wp-image-102" title="restaurant-marketing-guide" src="http://createmorebusinessnow.com/wp-content/uploads/2009/11/restaurant-marketing-guide-232x300.png" alt="restaurant-marketing-guide" width="232" height="300" /></a>Here is what is happening in the New Economy that is around us right now:</h4>
<h4>Your guests want more.</h4>
<h4>They want to pay less.</h4>
<h4>You have more competition then you had 5 years ago.</h4>
<h4>Big chains are thinking about poaching off your customers with TV advertising and crazy discounts that you simply cannot match.</h4>
<h4>Online marketing is important but just relying on ONE source of getting customers is a really bad idea.  You also know that not all customers are equal. After all if you ever sent out coupons stuffed in an envelope then you know the folks, who showed up, order the free entree and leave without ever looking back and you never saw them again till you sent out another free coupon.</h4>
<h4>So I have three big things for you to do:</h4>
<h4>1. Read the <a href="http://createmorebusinessnow.com/?p=42"><span style="color: #0000ff;">success stories</span></a> that other independent restaurant owners are having with our marketing system.</h4>
<h4>2. Download the  <a href="http://createmorebusinessnow.com/wp-content/uploads/2009/11/marketingguide-restaurants.pdf">FREE Marketing Guide For Restaurants</a><a href="http://gaincustomersnow.com/wp-content/uploads/2009/11/MarketingGuide-Restaurants.pdf"> </a>that we have put together for independent restaurant owners. No strings attached. Heck I don’t want your email address.</h4>
<h4>3. Call me at 540-290-5079 once you have finished reading the marketing guide. I am a local business owner just like yourself and my office is within driving distance from your shop. I would love to come over and chat with you for 20 minutes to see if we can help you get new guests to your restaurant, good guests that you want to get and keep, month after month.</h4>
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		<item>
		<title>Restaurant Owners Success Stories</title>
		<link>http://createmorebusinessnow.com/?p=42</link>
		<comments>http://createmorebusinessnow.com/?p=42#comments</comments>
		<pubDate>Sat, 21 Nov 2009 16:42:25 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Restaurant Success Stories]]></category>

		<guid isPermaLink="false">http://gaincustomersnow.com/?p=42</guid>
		<description><![CDATA[Mark Rummel is the owner of Mancino&#8217;s in Fenton, Michigan. He recently joined for a quick update on how he is faring with our marketing systems for his restaurant. A short five minute video.

&#8220;I wanted to update you on our overall success of the Birthday Mailer you mailed for us. We redeemed 54 gift certificates [...]]]></description>
			<content:encoded><![CDATA[<h4>Mark Rummel is the owner of Mancino&#8217;s in Fenton, Michigan. He recently joined for a quick update on how he is faring with our marketing systems for his restaurant. A short five minute video.</h4>
<h4><object width="400" height="265" data="http://vimeo.com/moogaloop.swf?clip_id=7709414&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7709414&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /></object></h4>
<h4>&#8220;I wanted to update you on our overall success of the Birthday Mailer you mailed for us. We redeemed 54 gift certificates out of 185 mailers sent. That’s a 29.18% return with a cost of only $294.15. Our total sales were $2335.62 which gives us a 1 to 8 ROI. So we made money with cold birthday’s mailers and, as you can see, we now can measure results unlike radio or TV ads. How sweet is that? However, the best part is that we acquired 54 new customers this month with absolutely no work on our part! We love your system. If this continues throughout the coming months, we could have well over 650 new customers this year. Dean when I first saw your unique approach to cold birthday mailers I knew they were winners and you proved me right. Thanks!&#8221; P.S. I’ve dropped those other people that I was using for New Mover mailers and plan on only using your systems starting this month.</h4>
<h4><span style="color: #3366ff;">Michael Thibault, Waves Restaurant, St. Clair Shores. MI.</span></h4>
<h4>&#8220;Dean, here’s a success story for you! Last month your cold birthday mailers helped us have the 2nd largest weekend in sales ever! The only exceptions have been Mothers Day and New Years Eve. My wait staff is excited and we are rocking and rolling. The fun is back in this business. Let me give you my statistics on the mailers; we had an 18% return with over $7305.18 in sales and a net of $2995.43. Plus, we gained 203 new customers. Do you think were excited? You Bet!!<br />
Thanks to you and your personalized mailers, we have had not only a great weekend, but a great month. With all the New Customers coming in and the other Marketing Ideas from RMS, our business increased over 4% from last year, which is much better than most everyone else in the Ohio area.&#8221;</h4>
<h4><span style="color: #3366ff;">Bob Scofield, The 356th Fighter Group Restaurant &amp; Banquet Center, North Canton, Ohio</span></h4>
<h4>&#8220;Thanks for working so closely with us to make our mailers effective. You are very easy to work with and the mailers are bringing in lots of new customers. We are getting about a 25% redemption rate on the cold birthday mailers you are doing for us. The initial purchases are enough to cover our mailing costs, so we are essentially getting new customers for free. As you know, we just increased the number of mailings each month because the system is working so well. Thanks Dean!&#8221;</h4>
<h4><span style="color: #3366ff;">Randy Blair President of Pizza and Pipes Santa Clara, CA.</span></h4>
<h4>&#8220;Dean,<br />
Just a note to let you know how much we like the cold birthday mailings. June was our third month and we are simply amazed with the results. There was a small change that I wanted to make and it was as easy as one phone call. Everyone in your office is wonderful to work with. Looking forward to working with you for a long time to come. We are currently sending out over 1000 mailers per month and with a redemption rate of 15.3%, that’s over 150 new customers per month. What a great investment!!&#8221;</h4>
<h4><span style="color: #3366ff;">Rodney&amp; Carla Miller, Stoll’s Country Inn Restaurant, Bakery &amp; Catering<br />
Evansville, IN and Linton, IN</span></h4>
<h4>&#8220;Wow, your cold birthday mailers are a huge success! With over a 29.83% response, it was all we could handle. Frankly, I’ve used other direct mail companies with little or very weak return and was extremely surprised and pleased with the response we received. Thanks for working with us on our birthday mailers. You really helped to make them a big success and we appreciate your quick response to the changes we requested for our next month’s test.&#8221;</h4>
<h4><span style="color: #3366ff;">Coleman Anderson, Wolftrap Restaurant, Vienna, VA</span></h4>
<h4>&#8220;Working with Dean is a real treat. He “gets it” – results count. Dean completely understands our kind of marketing. He is not only ready, willing and able to make recommendations, but he is also eager to test changes for better results, then tweak and test AGAIN for even better results. Dean also adds a tremendous amount of value with his creativity and slight twists on proven marketing pieces.”</h4>
<h4><span style="color: #3366ff;">Craig Neubecker, Zebra’s Bistro and Wine Bar, Medfield, MA</span></h4>
<h4>&#8220;This was our first attempt at Cold Birthday mailers. We used Dean Killingbeck of “New Customers Now!”. We mailed out to a 3 mile radius with minimum income and frequency of dining out demographic requirements. We sent out 773 mailers and had a GREAT response. This really opened our eyes to what we could do with birthday mailers. Most of the customers redeeming the coupons seemed genuinely appreciative of our “gift”. Many commented on how original the concept was. Almost all the customers were first timers that have passed us by but just never got a chance to stop in. We immediately called Dean and increased our radius to 4 miles. With a base of 773 we had over $4000 in profit. We hope the new radius will continue to track the same. We are sending two different bounce back offers and we’re going to track which one works better. We need more like this one!&#8221;</h4>
<h4><span style="color: #3366ff;">Dennis Thacker, Ragona’s Lighthouse, Allentown, PA</span></h4>
<h4>&#8220;Just a quick note to let you know how well our Cold birthday mailers are working. We received a redemption rate of 16%! That’s 34 people that came in. Now here’s the best part… they spent $1700 with a net profit of $421.24! So, not only did I acquire 34 new customers, I made a great profit! Thanks to you and RMS for helping me expand my marketing efforts.&#8221;</h4>
<h4><span style="color: #3366ff;">Clark Covey, The Homestead, Walla Walla, WA</span></h4>
<h4>&#8220;Hi Dean,<br />
I wanted to let you know about our Birthday and New Mover mailers campaign. Both of them have been a great success with the birthday mailers receiving approximately 15% to 16% redemption rates and new mover mailers just slightly lower. We are very pleased with the results. Both systems make us money and continue to bring in a boat-load of new clients, which is exactly what we need!<br />
Also, our new customers have been complimenting us on the personalization of our mailings. Can you believe they actually noticed all the hard work that you’re doing to insure that they open our mailers? Well, keep it up it working!<br />
Also, we would like to compliment you and your staff on how easy it is working with you and how quickly you respond to our requests. For example, when we asked you to place our granddaughter’s picture on our postcard, you did it without hesitation. Thanks so much for a system that brings in new customers and doesn’t cost us an arm and a leg like yellow pages (which I have now dropped). Thanks again!&#8221;</h4>
<h4><span style="color: #3366ff;">Michael Clark, Ed &amp; Joe’s Restaurant, Tinley Park, IL</span></h4>
<h4>&#8220;Hi Dean,<br />
Just a quick note to say your mailings are unbelievable. You mentioned sneak-up mail getting your pieces opened… well I really thought your mail was hand-printed, not off a laser printer! Also, the real specialty stamp, not the same old bulk flag stamp really made it special and I was totally fooled! Keep up the great work!&#8221;</h4>
<h4><span style="color: #3366ff;">Peggy, Apple Holler, Sturtevant, WI</span></h4>
<h4>&#8220;Dean,<br />
Just wanted to give an update on how GREAT your birthday program is. We have averaged 20-22% response consistently in all six locations for three months straight! It is absolutely NO WORK, other than bringing the box to the post office when it arrives. I strongly recommend you to all restaurant owners.<br />
Thanks again,&#8221;</h4>
<h4><span style="color: #3366ff;">Rob Ryder, ROR Restaurants</span></h4>
<h4>&#8220;I just wanted to share with all of you the huge success we’ve had with the Cold Birthday Mailings. For those who don’t know, the company will send gift certificates to people near the restaurant who are not already in your database. They’re valid during the month of their birthday. We had been e-mailing our own certificates, and usually sent out an average of 275 certificates per month. Over the past 4 months, we averaged a 20 percent return of these certificates. This generated average sales of $3789 per month.<br />
We started the Cold Birthday Mailings in January, with 589 certificates sent. In just the first week, 48 of the certificates were redeemed in our restaurant, generating $2867 in sales. By the end of the month, we’ve had a total of 194 certificates redeemed…that’s 33% of all that were sent out! And best of all, our sales from this promotion came to $11,413! This helped our sales increase by 22% over last January. We believe that many of these people have never been to our restaurant, and we hope to give them a wonderful dining experience in order to get them to return!<br />
Just wanted to share this success story with all of you who may not have tried this yet. Please feel free to email me if you have any questions.<br />
Thanks,&#8221;</h4>
<h4><span style="color: #3366ff;">Chef Jeff Baldwin, J. Baldwin&#8217;s Restaurant &amp; To Go</span></h4>
<h4>&#8220;Hi Dean,<br />
I wanted to send you a quick note to let you know how well your “New Customers Now” system for direct response birthday mailers is working. When we first saw your system, both Henry Duchscherer and I knew it was something unique. However, we didn’t realize how well it would perform. Of course you told us how great the program was but as my mother would say, “The proof is in the pudding!”<br />
Well, we now have several restaurants using your system and all of them are excited! Not only about the number of new customers, but also the positive ROI they are obtaining from your mailings.<br />
Based on their check average and a guess of 38% cost of goods, we figure that one customer is getting a ROI of more than $20,000 a month! The same customer has increased his purchases from Sysco by 50% over the previous months and two others have also increased their purchases.<br />
We can only hope that more of our customers see the value and let you bring them New Customers Now!<br />
Thanks Dean. Keep up the great work and we will continue promoting your systems!&#8221;</h4>
<h4><span style="color: #3366ff;">Kevin McCardle, Business Review Manager, SYSCO Food Services</span></h4>
<h4>&#8220;Here’s a quick note telling you about our outstanding success with your monthly birthdays. We are redeeming between 18-20% of the letters we send out. Our customers love it and say that we are the only ones that have sent them something on their birthday! We are making a great impression on our clients – plus we can measure our success!&#8221;</h4>
<h4><span style="color: #3366ff;">Phil Morrow, Khaki’s Fresh Food</span></h4>
<h4>&#8220;Dean,<br />
We really love your monthly birthday and new mover mailers to acquire new customers. As you know, I’m opening another store and one of the first things I’m going to do is start your birthday and new mover programs. Just like everyone else, I’m so busy that I don’t have time to send out letters by myself. It’s great that you do everything for us, even the stamping!! Thanks for having such a great system that works!&#8221;</h4>
<h4><span style="color: #3366ff;">Bob Furlani, Sonny’s Restaurant, NY</span></h4>
<h4>&#8220;Hi Dean,<br />
Just a quick note to say thanks for all your excellent birthday mailers. Here’s an update of how we’re doing. We are using you in all 3 stores, Kansas, Oklahoma, and Missouri and have recently increased two stores to over 750 mailers each! Our returns are unbelievable and we’re making more money and seeing new people every month! You and Shannon always respond quickly to any of our requests so keep up the good work!&#8221;</h4>
<h4><span style="color: #3366ff;">Jim West, Kobe Steakhouse, KS</span></h4>
<h4>&#8220;Shannon,<br />
I wanted to let both you and Dean know what an essential part you’re playing in our total marketing system. As you know, we are planning on having the largest month ever at Langley’s. Consequently we are doing not only your monthly birthdays, but our house anniversaries, ½ birthdays, and secret shoppers. We know that you get response, can handle all our mailers, and we make money! Thanks!!&#8221;</h4>
<h4><span style="color: #3366ff;">Fred Langley, Langley’s On The Green, CA</span></h4>
<h4>&#8220;Dean,<br />
Here’s a quick note about our successful cold birthday mailers. Our store is in a new area without a major suburb close by. We asked you to extend our radius to ten miles to include the next nearest town. Even though you recommend only using a five mile radius, your mailers are so effective that we are still receiving over a 12% redemption rate with our ten mile radius. Thanks for working with us on our mailings. It’s sure great to have a system in place that’s all done for us each month and that makes us money rather than wasting it on newspaper or yellow pages!&#8221;</h4>
<h4><span style="color: #3366ff;">Aylmer Given, Aylmer’s Grille, NH</span></h4>
<h4>&#8220;Dean,<br />
We are so happy with your birthday mailers I had to let you know what took place this week. On Tuesday and Wednesday, the place was so busy they had to call my son and myself into the restaurant. He was pressed into cooking and I had to greet, bus tables, and even do some dishwashing. What a great feeling to see all of these people flocking through our door mid week. Thanks for your unbelievable mailers.&#8221;</h4>
<h4><span style="color: #3366ff;">Sylvia kilcup, The Place Restaurant, WA</span></h4>
<h4>&#8220;Dean,<br />
We have been getting between 125 to 200 redeemed on 1000 to 1300 birthday mailers being sent. So with our 20 dollar discount, we get $10,000 to $12,000 in sales, after the 3 to 4 thousand comp, we are netting about $5,000 to $8,000 being spent by customers when they come in on their birthdays. So this definitely seems to be a winner! The un-measureable component of these mailers is that people will come up to us and thank us for thinking about them! Even if they didn’t use their certificate, they say it was so nice that we offered and were thinking of them. They say this to me, my dad, and my mother. This program is the equivalent of a hand-written birthday card in today’s world. So this has definitely generated a lot of positive feedback in the community. Thank you.&#8221;</h4>
<h4><span style="color: #3366ff;">Grant Pivec, Piv’s Pub, Cockeysville, MD</span></h4>
<h4>&#8220;Hi Dean,<br />
I was a very, very skeptical person who hated the idea of discounting when I heard you talk about how well your system worked for acquiring new customers. I thought “Oh sure, another advertising guy telling me how well he could bring new customers into my restaurant.” I had tried all of the conventional stuff, so I figured why not try something new and different, like your monthly birthday mailers!<br />
Well, your stuff really does work!! I started out with just 300 mailers a month and have already increased to 800 mailers per month after only 2 months. I have seen over a 20% redemption rate and a very positive ROI. Thanks for the great system and working with me to target the right customers, instead of the customers I don’t want!&#8221;</h4>
<h4><span style="color: #3366ff;">Hunter Clark, Broussard’s Cajun Cuisine, Cape Girardeau, MO</span></h4>
<h4>&#8220;With just ONE MONTH behind us using your promotion, we had 99 customers come in with your certificates!  That’s a redemption rate of 25% and a boost in sales of around $8,000!  The best part of your promotion is that about 75% of these new customers were actually NEW customers, who have never been to our restaurant before!  Giving them a gift for their birthday was a great first impression!  Thanks for a great marketing idea that really WORKS!&#8221;</h4>
<h4><span style="color: #3366ff;">Angelo and Renia Marini, Sal E Pepe Restaurant &amp; Bar, Newtown CT</span></h4>
<h4>&#8220;We started using the cold birthday mailings over 6 months ago. We have seen as a high as 34% response<br />
and it has been profitable every month, all by itself. The greatest benefit is that we add several life time guests to our house list and our guest counts every month thanks to this great program. We even get calls and get stopped in the store or the post office with people thanking us for remembering them on their birthdays. We are going to keep doing this for a long time to come. Thanks Dean and please thank all of you staff too. You&#8217;ve been great to work with. Very easy and automatic. Thanks again.&#8221;</h4>
<h4><span style="color: #3366ff;">Tory Nelson, The Wapiti Restaurant &amp; Pub, Estes Park, CO</span></h4>
<h4>&#8220;Hi Dean,<br />
Just a quick note to let you know our results from your Birthday mailers.  We had the biggest May ever in our 10 year history.  With a whopping return of over 33% and 413 redeemed coupons, that’s a lot of new customers!  You wouldn’t believe how many people asked, “How long have you been at this location?”  I tell them 10 years and they say they have lived in the area for 8 years and never knew we were here!  It just goes to show you that you can’t take anything for granted.<br />
Most of my advertising wasn’t working, but your program sure does!  You have put the joy back into my Restaurant, even in Michigan’s sluggish economy!&#8221;</h4>
<h4><span style="color: #3366ff;">Mark Rummel, Mancino’s of Fenton, Fenton, MI</span></h4>
<h4>&#8220;Dean&#8217;s half mailers were the talk of my guests. The cleverness of the half letter in the half envelope was a proverbial Home Run and allowed for an easy conversation starter for my new clients. Our guests used these at the same rate as they did the other birthday coupons, therefore It allowed me to send out double the coupons each month which gave me double the redemption&#8217;s. The half birthday program was an certainly one of the more successful campaigns that I ran in 2008.&#8221;</h4>
<h4><span style="color: #3366ff;">Todd McKenzie<br />
Chix Restaurant, Streator, Illinois</span></h4>
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		<title>Auto Repair Success</title>
		<link>http://createmorebusinessnow.com/?p=38</link>
		<comments>http://createmorebusinessnow.com/?p=38#comments</comments>
		<pubDate>Sat, 21 Nov 2009 16:34:17 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://gaincustomersnow.com/?p=38</guid>
		<description><![CDATA[&#8220;In the past 6 months of using your program, I have had 414 NEW customers come in that have spent $$32,383.14… talk about WOW!!! This program is a magnificent way to increase traffic, cash flow and my bank account!!! Thank you for the best thing that has happened to business in a very long time!!!&#8221;
Keith [...]]]></description>
			<content:encoded><![CDATA[<h4>&#8220;In the past 6 months of using your program, I have had 414 NEW customers come in that have spent $$32,383.14… talk about WOW!!! This program is a magnificent way to increase traffic, cash flow and my bank account!!! Thank you for the best thing that has happened to business in a very long time!!!&#8221;<br />
<span style="color: #3366ff;">Keith McCrone, Automotive Specialty, Avon, OH</span></h4>
<h4>Here is what is happening in the New Economy that is around you and me  right now:</h4>
<h4>Your customers want more.</h4>
<h4>They want to pay less.</h4>
<h4>You have more competition then you had 5 years ago.</h4>
<h4>Big chains are thinking about poaching off your customers to make up the losses they are facing in their regular business.</h4>
<h4>Online marketing is important but just relying on ONE source of getting customers is a really bad idea.  You also know that not all customers are equal. After all if you ever sent out coupons stuffed in an envelope then you know the folks, who showed up, got a free oil change and left without ever looking back and you never saw them again till you sent out another free coupon.</h4>
<h4>So I have three big things for you to do:</h4>
<h4>1. Read the <a href="http://createmorebusinessnow.com/?p=35"><span style="color: #3366ff;">success stories</span> </a>that other auto repair shop owners are having with our marketing system.</h4>
<h4>2. Download the <a href="http://createmorebusinessnow.com/?p=28"><span style="color: #3366ff;">free marketing guide</span></a> that we have put together for auto repair shop owners. No strings attached. Heck I don’t want your email address.</h4>
<h4>3. Call me at 540-290-5079 once you have finished reading the marketing guide. I am a local business owner just like yourself and my office is within driving distance from your shop. I would love to come over and chat with you for 20 minutes to see if we can help you get new customers, good customers that you want to get and keep, month after month.</h4>
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		<title>Auto Repair Marketing Success Stories</title>
		<link>http://createmorebusinessnow.com/?p=35</link>
		<comments>http://createmorebusinessnow.com/?p=35#comments</comments>
		<pubDate>Sat, 21 Nov 2009 16:28:54 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Auto Repair Marketing Success Stories]]></category>

		<guid isPermaLink="false">http://gaincustomersnow.com/?p=35</guid>
		<description><![CDATA[&#8220;I have been using the Birthday Mailer Program since December 2007. I am very pleased with the quality of customers and the response I receive from using them. We have been getting a 4% return and have generated over $9500.00 in business in five months.&#8221;
Jon Griesbach, Griesbach Auto Service Inc.
&#8220;New Customers Now is one of [...]]]></description>
			<content:encoded><![CDATA[<h4>&#8220;I have been using the Birthday Mailer Program since December 2007. I am very pleased with the quality of customers and the response I receive from using them. We have been getting a 4% return and have generated over $9500.00 in business in five months.&#8221;<br />
<span style="color: #3366ff;">Jon Griesbach, Griesbach Auto Service Inc.</span></h4>
<h4>&#8220;New Customers Now is one of the easiest companies to work with. Shannon is quick, responsive and listens to what you want done. They make the process very simple. The results we have had with the Birthday Card program have been amazing for our automotive repair facility. If you use a great offer, great customers will respond!!!&#8221;<br />
<span style="color: #3366ff;">Craig &amp; Amy Heiser, University Automotive, Sacramento, CA</span></h4>
<h4>&#8220;We started are first shop on the program in late 2007. We have been averaging 30-35 new customers a month with a record of 42 in January from these mailing alone. We added are second shop a couple of months ago and are doing 25-30 new customers a month there. This program is very turn key highly recommended to anyone that wants new customers. Sara and the rest of the people are very helpful and great to work with. Thanks for everything and keep up the great work.&#8221;<br />
<span style="color: #3366ff;">Jeff Shuh, JJs Auto Clinic, Neenah, WI</span></h4>
<h4>&#8220;There is no question that we can always count on averaging one new customer per business day when we send out our birthday mailers. We have been involved with the program for over 7 months and the results have been excellent and consistent!&#8221;<br />
<span style="color: #3366ff;">Bill Hill, Mighty Auto Pro, Medina, OH</span></h4>
<h4>&#8220;Even though I forgot to take my mailers to the post office and was 11 days late in getting them there… in the first 7 days I had 8 customers redeem their certificates. I would say it works really well and I will definitely continue to use this program!<br />
Thanks! &#8221;<br />
<span style="color: #3366ff;">Jim Rice, Kennedy Transmission</span></h4>
<h4>&#8220;Dean &amp; Shannon,<br />
I wanted to let you know how things were going. Our numbers have looked like this since March…. We have received over 90 redeemed gift certificates and have kept or converted 45 of those to regular clients. Being in a rural community we screen our clients very well and only follow-up with clients who fit our best client profile. Most of our clients stay with us for 7 years and spend $3000 per year because they have teenage drivers and multiple cars making those 45 customers worth $135,000 over the next year. Thanks for the consistent flow of new customers and we are really looking forward to starting your new mover program.&#8221;<br />
<span style="color: #3366ff;">Jerrie Downs<br />
Murrysville Auto Clinic, Murrysville PA</span></h4>
<h4>&#8220;In the past 6 months of using your program, I have had 414 NEW customers come in that have spent $32,000… talk about WOW!!! This program is a magnificent way to increase traffic, cash flow and my bank account!!! Thank you for the best thing that has happened to business in a very long time!!!&#8221;<br />
<span style="color: #3366ff;">Keith McCrone, Automotive Specialty, Avon, OH</span></h4>
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		<title>Download Auto Repair Marketing Guide</title>
		<link>http://createmorebusinessnow.com/?p=28</link>
		<comments>http://createmorebusinessnow.com/?p=28#comments</comments>
		<pubDate>Sat, 21 Nov 2009 16:22:58 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Download Auto Repair Marketing Guide]]></category>

		<guid isPermaLink="false">http://gaincustomersnow.com/?p=28</guid>
		<description><![CDATA[Let’s be honest with each other here for a minute…
You have more competition NOW then you had 5 or 10 year ago.
True or False?
The big chains are opening up more and more stores close to your location and offering more the services that you already offer at discounts that you cannot match.
The big chains are [...]]]></description>
			<content:encoded><![CDATA[<h4><a href="http://createmorebusinessnow.com/wp-content/uploads/2009/11/auto-repair-marketing-guide.png"><img class="alignleft size-medium wp-image-108" title="auto-repair-marketing-guide" src="http://createmorebusinessnow.com/wp-content/uploads/2009/11/auto-repair-marketing-guide-230x300.png" alt="auto-repair-marketing-guide" width="230" height="300" /></a>Let’s be honest with each other here for a minute…</h4>
<h4>You have more competition NOW then you had 5 or 10 year ago.</h4>
<h4>True or False?</h4>
<h4>The big chains are opening up more and more stores close to your location and offering more the services that you already offer at discounts that you cannot match.</h4>
<h4>The big chains are mostly publicly traded so they don’t care about losing money or making business decisions that do not make sense to you and me. They also have a bigger budget to blow on TV, radio, newspapers, Val-Pak and online.</h4>
<h4>You, even if you try, cannot match their ad budgets.</h4>
<h4>If you cannot play and win at their game… then you have to change the game to something new that they cannot play. Meaning becoming a smarter guerilla marketer who can reach the best possible customers right underneath their noses.</h4>
<h4>We have put together a short marketing guide full of helpful tips to understand how you not need to be an advertising victim and continue to waste money on Yellow Pages, stuffed envelopes full of coupons that don’t bring what they used to and costly advertising on radio or your local radio stations.</h4>
<h4>Download the free report by clicking here: <a href="http://createmorebusinessnow.com/wp-content/uploads/2009/11/marketingguide-autorepairshops.pdf">Marketing Guide For Auto Repair Shops</a>. It is completely free. No registration or email address required because I am confident in its powerful information.</h4>
<h4>Give me a call at  540-290-5079 once you have finished reading it and I would love to answer any questions that you have about how I can help you get new customers to your auto repair shop, month after month.</h4>
<h4>And don’t forget to read the <a href="http://createmorebusinessnow.com/?p=35">success stories that our auto repair client</a>s are having with our marketing systems.</h4>
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