Hundreds of independent restaurants who use our systems, month after month, are not fools with their money. Believe me, like you, they work very hard to earn it. But they trust their marketing with us because they know that when it comes to understanding what motivates a person to skip dinner at home or eating at a chain restaurant to come to you… we are the best. Here are 3 Rules of Restaurant Marketing Success by New Customers Now founder Dean Killigbeck: Rule#1 of restaurant marketing success says, “Your marketing cannot look ... Read More

Here is what is happening in the New Economy that is around us right now: Your guests want more. They want to pay less. You have more competition then you had 5 years ago. Big chains are thinking about poaching off your customers with TV advertising and crazy discounts that you simply cannot match. Online marketing is important but just relying on ONE source of getting customers is a really bad idea.  You also know that not all customers are equal. After all if you ever sent out coupons stuffed in an envelope then you know the folks, who ... Read More

Mark Rummel is the owner of Mancino’s in Fenton, Michigan. He recently joined for a quick update on how he is faring with our marketing systems for his restaurant. A short five minute video. “I wanted to update you on our overall success of the Birthday Mailer you mailed for us. We redeemed 54 gift certificates out of 185 mailers sent. That’s a 29.18% return with a cost of only $294.15. Our total sales were $2335.62 which gives us a 1 to 8 ROI. So we made money with cold birthday’s mailers and, as you can see, we now can ... Read More