Here is what is happening in the New Economy that is around us right now: Your guests want more. They want to pay less. You have more competition then you had 5 years ago. Big chains are thinking about poaching off your customers with TV advertising and crazy discounts that you simply cannot match. Online marketing is important but just relying on ONE source of getting customers is a really bad idea.  You also know that not all customers are equal. After all if you ever sent out coupons stuffed in an envelope then you know the folks, who ... Read More